OEM Data Telematics allows vehicle rental operators to access live fleet data directly from vehicles with built-in telematics hardware. With most new vehicles manufactured from 2024 onwards now telematics-ready as standard, there is often no need to install or remove aftermarket tracking devices.
No installs. No downtime. Just instant connectivity from ignition.
OEM telematics uses factory-embedded vehicle hardware to transmit live data such as location, mileage, fuel levels and diagnostics directly from the vehicle. This data can be accessed remotely and integrated into a telematics analytics platform, without fitting any additional tracking devices.
RentalMatics connects directly to OEM data sources, allowing you to activate telematics on compatible vehicles quickly and start analysing fleet performance immediately.
Make new vehicles live on the platform remotely, often within minutes of activation.
Eliminate the need for separate tracking devices and associated install and removal costs.
Embedded hardware removes the risk of visible devices being interfered with or removed.
Access vehicle data as soon as it becomes available, without waiting for manual processes.
OEM telematics is supported across a wide and growing range of vehicle manufacturers and regions.
This data provides a solid foundation for fleet visibility, utilisation tracking and operational decision-making.
The majority of new vehicles entering fleets today already contain embedded telematics hardware. That means:
Once connected, RentalMatics seamlessly integrates the data into a single platform, giving you visibility across your fleet in minutes (not days or weeks).
OEM telematics is already supported across many of the world’s leading vehicle brands, making it a practical option for mixed and multi-brand fleets. As OEM coverage continues to expand, compatibility and data availability will only increase. RentalMatics works across OEM data sources, so whatever your fleet mix, your data flows into one consistent platform.
If you’re looking to scale your telematics capability fast and have vehicles from these manufacturers, then you’re already halfway there:
Alfa Romeo, Audi, BMW, Citroën, Cupra, Dacia, DS Automobiles, Fiat, Ford, Jeep, Kia, Lancia, Lexus, Maserati, Mercedes-Benz, MINI, Opel, Peugeot, Porsche, Renault, Seat, Skoda, Tesla, Toyota, Vauxhall, Volkswagen & Volvo.
If your fleet already includes vehicles with embedded telematics hardware, you may be sitting on untapped data. OEM telematics makes onboarding faster, cleaner and fully remote, while also removing the operational overhead of physical device management.
It’s an ideal entry point for fleets new to telematics and a powerful accelerant for those looking to scale quickly.
That said, OEM data depth and consistency can vary by manufacturer. RentalMatics helps normalise and analyse this data, while giving you the flexibility to layer in additional telematics capabilities where required.
One of the lesser-discussed challenges with OEM telematics is data inconsistency across manufacturers. While many vehicle brands now provide embedded telematics, the structure, frequency and depth of that data can vary significantly from one OEM to another. This can create fragmented datasets, making it difficult for rental operators to compare performance, build standardised reports or apply consistent operational rules across a mixed fleet.
RentalMatics solves this by normalising OEM data into a single, consistent format within one unified platform. Regardless of vehicle brand, your data is structured, enriched and ready to use, so you can analyse fleet performance, apply business logic and make decisions without needing to account for OEM-specific differences.
This means:
Consistent reporting across all vehicle brands
Simplified fleet-wide analytics and dashboards
Standardised alerts, rules and automation
A single source of truth for operational decisions
While OEM telematics offers a fast and efficient way to access core vehicle data, it may not always deliver the full depth of functionality required for advanced rental operations. Features such as driver behaviour monitoring, impact detection or real-time event alerts can vary significantly, or may not be available at all, depending on the manufacturer.
That’s why many forward-thinking rental operators adopt a hybrid approach.
RentalMatics gives you the flexibility to combine OEM data with aftermarket telematics devices where needed, all within the same platform. This allows you to start with OEM connectivity for rapid deployment, then layer in additional capabilities on specific vehicles, regions or use cases, without disrupting your wider fleet strategy.
This means:
Expand functionality only where it adds value
Avoid unnecessary hardware costs across the full fleet
Maintain a consistent user experience across mixed data sources
Future-proof your telematics strategy as OEM capabilities evolve
